BREAK THE RULES FOR EMAIL

Research shows that emails sent at 11 a.m. ET has the highest click-through rate for email sends, but that's not always true. Doctors, for example, are more likely to open your email on Monday at 7 a.m. General rules are great to know, but it’s even more important to know that they don't always apply to your business. Test your messages with your customers to get data that works for you.